Last week, google announced a new search algorithm called Hummingbird. This is the biggest algorithm change Google have made since Caffeine in 2010. So what's the deal? Is Hummingbird something you should be worrying about? Will your rankings drop? And is there anything you need to consider when it comes to your SEO strategy moving forward?
Hummingbird has been running for a month already, so if your rankings haven't been affected by it so far, it is relatively unlikely that Hummingbird is going to affect your rankings in a negative way. That doesn't mean the algorithm doesn't warrant some consideration however.